MicroPort<sup>®</sup> Panoramic Endoscope Design Wins iF DESIGN AWARD 2019

Shanghai, China – The winners of the iF DESIGN AWARD 2019 were recently selected out of 6,375 entries from more than 50 different countries. The Panoramic Endoscope Design submitted by Shanghai MicroPort Medical (Group) Co, Ltd. ("MicroPort®") was awarded the iF DESIGN AWARD 2019 with the unanimous approval of the jury panel.
 
The iF DESIGN AWARD was introduced in 1953 and is annually organized by the Hannover-based iF International Forum Design GmbH, which is the oldest design organization in Germany. The iF DESIGN AWARD is one of the most important design awards in the world and famous for its award rationale of Independent, Rigorous, and Reliable. It is intended to increase public awareness about design and commend the organizations that demonstrate creativity and innovation with regard to product development and design rationale.
 
The Panoramic Endoscope Design of MicroPort® improves the operation and viewing experience of the existing endoscopes in the digestive and urinary systems for the doctors. It substantially increases the convenience for the doctors to observe the different angles and positions of the organs inside the human body. Also, it provides more comprehensive angles to take pictures, facilitating more intuitive comparisons of the lesions for the doctors. The design won the unanimous approval from 67 international iF judges to be awarded the iF DESIGN AWARD. The honor was conferred after MicroPort® had submitted entries for the award for the very first time.
 
Only when the five elements - science and technology, craftsman spirit, artistic taste, free thought, and care and concern for humanity - undergo long, complex, messy and even painful collisions, and finally integrate together in a perfect fashion, can a wonderful medical product be created. MicroPort® integrates the pursuit of details and the perseverance in innovation into its corporate gene, in addition to the emphasis on people. MicroPort® not only pays attention to the development and design of specific products, but also has insights into the industry development trend and users' unmet needs constantly. The Panoramic Endoscope takes the approach of innovation in the design rationale to guide companies in the industry to closely follow the doctors' urgent needs. In the future, MicroPort® will continue to adhere to the Five Elements for Products, e.g. science and technology lay the foundation, the craftsman's spirit reflects a dedicated attitude, aspiring to have an artistic taste, free thought is the soul behind development and exploration, and care and concern for humanity is both the starting point and ending point, with respect to product development and innovation. MicroPort® will also follow the management credo of Eyes for Greatness, Hands on Details to commercialize the best and affordable therapeutic solutions to save and reshape or improve patients' lives.